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so it goes is an innovative and social approach to communal accommodation. The entire design concept was created with an emphasis on keeping it social, and not just within the hotel and our guests.


At SIG we feature an outdoor courtyard, pool, restaurant, as well as a rooftop bar where we will host multiple events from movie screenings, local and international DJs, culinary experiences, and so much more, for everyone.

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so it goes is located in the heart of Kuta, Lombok. Besides being a short walk from the islands best restaurants and cafes, we also offer scooter rentals and daily excursions to some of Indonesias best beaches, surf breaks, and vistas. If you’re unsure where to start off, our front office staff will gladly help you with pointers to start your adventure through southern Lombok.